September 15, 2026 · 7 min read
How to measure share of shelf across partner websites
Share of shelf is the proportion of a category’s visible placement that your brand occupies. Measuring it well on partner websites comes down to capturing the right surfaces consistently and benchmarking every competitor in the same view.
LABy Lenseus Analytics · Digital shelf analytics
Decide what counts as the shelf
Define the surfaces that matter for your category: hero banners, promo cards, product tiles, catalog listings and search results. Consistency is everything, measure the same surfaces the same way on every partner and every day.
Always benchmark competitors
A 30% banner share means nothing until you know the leader has 45% and you were at 38% last month. Counting every brand on the page turns a raw number into a competitive position you can act on.
Automate the daily pass
Manual audits are slow, subjective and quickly stale. An automated daily crawl with stored screenshots gives you defensible trends and an audit trail you can put in front of a partner.
See it on your own sites
Lenseus does all of this out of the box across any partner website in any industry. Book a demo and see your share of shelf measured on the sites that carry your brand.
About the author
Lenseus Analytics, Digital shelf analytics. The Lenseus analytics team studies share of shelf, share of voice and merchandising patterns across partner storefronts.
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- Digital shelf by the numbers: what daily monitoring reveals
See what the market sees
Book a demo and get a daily read on your brand’s visibility across every partner website you sell through.